Founder Story
Juju was founded in 2014, in Sydney Australia. Susan, the founder and director of the company wanted to create accessories that honoured natural materials, in her effortless European style.
Designer & entrepreneur, Susan brings experience from various unrelated fields such as psychology and commercial property styling.
Today, Susan along with a small all-female team across Australia and India work on creating new timeless designs in unique seasonal materials
Brand Values
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PREMIUM MATERIALS
SIMPLICITY
CONSIDERED
TRANSPARENCY
PREMIUM YET ACCESSIBLE
Brand Mission
Juju & Co was founded in 2014, developing organically from a love of jute, leather and bags. Now we have evolved into the premium leather bag brand, committed to authenticity and the timeless beauty of natural materials. Juju & Co blends minimal, considered design with quality-driven practices, allowing the wearer to effortlessly embody elevated simplicity.
These guiding principles are woven into the fabric of our brand, empowering our community to effortlessly enhance their everyday.
As natural leather lends itself to embracing the imperfect, Juju & Co is made to be worn and get better with wear. Each piece is crafted with integrity and respect for the planet, with quality and simplicity in front of mind. Our bags are made for those who value conscious consumption and mindful living, whilst embodying effortless style.
Over a decade later, Juju & Co still produces original designs that were present in the founding collection. These constants are testament to the brands ethos. Juju embodies the idea that timeless design is the foundation for slow fashion and responsible consumerism.
Wearing the same thing everyday is a good thing.
Outfit repeating? We call it personal style.
Want to know more?
There's more to learn about what we do.
Visit The Journal for bite sized articles about our leather, sustainability, care guides and more, or visit our frequently asked questions.